- IoT empanada machine CM05i
- Semi-automatic empanada machine CM05S
- Empanadas and arepas machine CM06
- Wheat empanada machine CM07
- Multifunctional empanadas and arepas machine CM06B
- Mixed empanadas and arepas machine CM08
5 things you didn't know about profitability
Cost of empanada in Colombia
Regarding the concept of profitability, it is important to highlight that it refers to the ability of a business to generate profits, be sustainable and have sufficient utility. Next, we tell you how
increase your profitability in your business project.
The implementation of marketing and sales strategies for the gastronomic sector are essential to obtain greater profitability and build customer loyalty. This is why it is very important not only to have a good presence on networks, but also to educate all staff so that they align with business objectives.
How to double your sales?
As a first measure, applying sales techniques is not enough if there is no knowledge of the business on the part of the entire team. In the case of the gastronomic sector, it is essential to know the products offered, to have the ability to suggest accompaniments, drinks, for example, appetizers, among others.
This is also directly related to customer service, since a well-served user will represent an increase in billing of between 30% and 50%. In fact, there are studies that state that a satisfied customer shares their experience with approximately 3 people, while a dissatisfied customer will share it with approximately 10 people around them.
Click to tweet: Knowledge creates trust and security helps increase profitability.
To maintain this value premise you must make sure to train your employees and align them with your strategies and objectives, but above all, take care of your staff. A motivated staff will lead you to resounding success.
Every interaction is an opportunity to sell
Designing sales strategies is essential, since during the service phase there are different moments of contact between staff and the customer. In fact, if you are going to suggest a product, try to do so before delivering the letter, for example.
In the same way, it is not about training waiters to learn the menu from beginning to end and also repeat it. This requires a much more conscious work, since factors such as the type of client must be taken into account, from there the options must be limited and the feeling that the client is given a choice must be generated. Suggesting 1 or 2 options is more effective than 3 or more.
Aspects like time of day and weather will also help make the customer experience much more personalized. Without a doubt, early identification of customer need drives sales and, therefore, increases profitability.
The best sale is when you help your customer improve their dining experience.
Encourage proactivity and focus on detail, use sensory adjectives that show the customer that the price-quantity relationship is reasonable.
5 ways to increase your profitability
Nowadays, presence on social networks is essential, as it not only allows you to be assertive, it will also help build customer loyalty. Below we offer you 5 tips that you can apply to increase your profitability.
- Social networks are increasingly becoming more attractive due to their audiovisual material, so good photographs of your products will allow the customer to see the experience you offer. Make sure the dishes look very provocative, use emojis and hashtags with the name of your business to start organically promoting the recognition of your project.
- Open space for interactions. Today's consumer focuses a lot on the comments and ratings of other users before making a decision. Asking your clients to share their experience on social networks so that you can post them will be a very good strategy to attract more clients and increase your profitability.
- Never stop implementing loyalty campaigns. A business is rentable when clients are constant but not because of the number of new clients you manage to attract. Design promotional campaigns for old customers, hold raffles, give away, for example, accompaniments for second purchases or discounts for second experiences.
- Encourage your clientele to move in an environment online. Promote participation on your social networks, for example, hold raffles so that they can share their experience in the store and the most voted or most creative person can win a dinner for two.
- Humanize your business. Give your workers the prominence their workers deserve. Make them part of the way your brand is seen on the web. Make their names known and allow them, through short videos, to invite customers to live a tasty experience.
3 additional tips
Although your business is already positioned or is in the growth stage, the following tips will help you increase your profitability and refine processes in case the costs are not viable for you.
- Establish fixed costs, these are related to the rent of the place, the salary of employees and the maintenance of the business. These monthly and immutable expenses will help you have a better perspective on your expenses and your profits.
- Don't ignore variable costs. Although these depend on profits or losses according to sales or market fluctuations, it is important to take them into consideration so that you give them priority.
- Buying supplies in bulk reduces costs considerably. Likewise, look for suppliers that give you reasonable prices and quality.
Conclusions
The implementation of strategies in the store or on social networks should always enhance your image. So you should always ensure that the colors of the store, the messages, the friendly language you use, the graphic pieces and even the staff reflect very well what your business is.
Likewise, it is important to implement online payment methods and allow advance reservations in light of the new normal. Allow your business to be omnichannel; That is, the interaction with users occurs through the website, by telephone, by WhatsApp, Instagram, Facebook, email, among others.
This presence will not only facilitate the user experience, you can from there implement information campaigns that will help you increase your profitability, such as upcoming events, offers, promotions, news about new headquarters, new store owners, recognitions, among others. Online advertising turns out to be essential for improve profitability of your business, in addition, it is important to recognize that with the arrival of the Internet it is possible to fine-tune the impacts of agreements to the interests and needs of your clients.