- IoT empanada machine CM05i
- Semi-automatic empanada machine CM05S
- Empanadas and arepas machine CM06
- Wheat empanada machine CM07
- Multifunctional empanadas and arepas machine CM06B
- Mixed empanadas and arepas machine CM08
WHAT IS A FRANCHISE?
Manuel Bermejos maintains that:”Franchising is cloning a success, inventing a business concept that reveals successes and transferring the keys to a group of franchisees so that they can replicate those successes under normal market conditions.”
For Professor Ferenz Feher it is a business format aimed at the commercialization of goods and services. What distinguishes this format from another is that in it: A natural or legal person, the franchisor grants another, in this case (the franchisee) the right to use a brand or trade name for a certain period of time. At the same time, he is obliged, on the one hand, to transmit both the technical knowledge necessary to market the goods and services that he offers, as well as the commercial methods for their proper functioning, and on the other hand, to verify that the administrative methods used are those used by the franchise.
FRANCHISES: A SUCCESSFUL BUSINESS MODEL
Currently, one of the challenges faced by entrepreneurs (such as bakers) is defining the type of business they are going to create and the access that their products and services may have in the market.
The franchise system is one of the business formats that presents greater development and dynamism and allows businesses of empanadas and typical Latin food to be effectively reproduced, reducing the risk of generating a new business that does not have a presence in the market and which must be positioned.
The franchise as such is a successful formula for business expansion, it is one of the most favorable methods for the empanada entrepreneur to develop a business quickly and at an affordable cost, as long as there are efficient administrative practices and a well-defined empanada business concept, such as being experienced, particular or differentiated and with the possibility of being replicated.
Franchising can also be an alternative to becoming an entrepreneur since this system provides a business idea, the way to operate it and the experience in the market that allow you to start any business project immediately and at low risk.
SOME EXAMPLES OF SUCCESSFUL FRANCHISES THAT WE ALL KNOW ARE:
MCDONALD’S: It is a globally recognized brand that under its expansion strategy, based on franchises, has two fundamental elements; The first is the implementation of technologies for standardization in its points of sale and the second is the adaptation of empanada products (It makes more than 12 products with the CM08, Multinational empanada machine). Meat, hogao for the hamburger and lulo for dessert are typical products of Colombian gastronomy that reached the multinational hamburger company McDonald's.
KFC: A successful global company for the sale of breaded chicken, its franchises are characterized by the sale of all the machinery for the production of the product, and like McDonald's, it adapts its menu to the culture and context. This is how in Ecuador one of the star products is cheese empanadas.
JENO’S PIZZA: It is a prominent brand in the pizza category in Colombia and has a total of 110 points of sale. Within its strategy is having trained human talent and brand support, modern facilities, technological equipment, ovens and machinery in general.
SANDWICH QBANO: It is a Colombian fast food chain that has more than 100 points of sale in the country and 203 franchises in operation. It is one of the most interesting cases of a Colombian company that has achieved success under this model. One of its elements is the standardization of its products and customer service.
BOGOTÁ BEER COMPANY: It is a Colombian brewery franchise that has been brewing its beers in the city of Bogotá since 2002. The main characteristic of its beers is that their production is not massive and they do not travel for months by ship. It produces craft beers and has 27 stores.
Within the lines of food franchises, empanadas and the components of our Latin gastronomy, a very good fusion with global products is evident, so that we will be able to expand the offer for our clients and have more interesting franchise proposals.