- IoT empanada machine CM05i
- Semi-automatic empanada machine CM05S
- Empanadas and arepas machine CM06
- Wheat empanada machine CM07
- Multifunctional empanadas and arepas machine CM06B
- Mixed empanadas and arepas machine CM08
Trends that you can take into account when creating an empanada business
In a previous article we mentioned the advantages of setting up an empanada business; Now, we will focus on how you can make it stand out in the market.
If you want, read the previous article again: Setting up an empanada business – a profitable and delicious idea
One of the most outstanding qualities of the empanada is its versatility and ability to adapt.
Its recipes have increased over the years, it is a product that we can adapt to the identity of a brand, the cultural tradition of a region or current market trends.
It can easily be filled with three different meats today and tomorrow be a product that does not contain any of them and is, then, an ideal product for vegetarians and vegans who, like most people, cannot live without the flavor of the empanada.
Innovating is easy when we leave fear aside, many alternatives may seem a little exotic to us; However, we see how they are positioned in the market until they become a trend.
Observation is an important factor when innovating. Around you you will find how various factors interact with each other, which, perhaps, have not been seen by the competition.
Locate factors that you can highlight in the area where your empanada business will operate: nearby landmarks, predominant businesses, flow of people, days and hours of greatest influx of public, among others.
Also identify your competition: what type of empanadas they offer, prices, sizes, fillings, reputation and other information that you consider important.
Also take a look at the trends that are going viral on social networks, perhaps you will find some that you can adapt in your empanada business.
Use creativity to innovate with recipes that preserve the tradition of the empanada and that allow you to play with traditional ingredients, while giving the opportunity to new ones; play with different fillings and toppings; apply molds that are out of the ordinary; use packaging that identifies your brand; and, of course, outstanding customer service.
The possibilities of creativity, even in gastronomy, can be as wide as your imagination allows. When setting up an empanada business, you will want to position it as quickly as possible; that is sustainable and profitable; and become a reference point in the sector.
Now, the global market gives us a panorama of what is happening worldwide and the trends that occupy the attention of young people, mainly.
One of them, which is not new, is prevention in health issues; taking care of your diet and maintaining a good figure. One of the biggest difficulties that people who make the decision to strictly follow a diet have is depriving themselves of their favorite foods.
Empanada varieties and trends
The trend fitness, For example, it has allowed culinary art to explore alternatives that offer a response to people concerned about this factor, without having to be inhibited by their tastes.
It is a trend that has gained strength over time and is capturing the attention of more people. A type of product fitness, can give your empanada business the possibility of accessing a new audience that would not conflict with the traditional one, but between the two they will make your recipes, literally, on everyone's lips.
Another trend that you could well take into account when setting up an empanada business is to bring the different varieties that we find throughout the Latin American continent closer to the palate of diners.
Latin American countries have appropriated the empanada as one of their traditional products, adapting it with recipes and ingredients specific to each region.
Argentine empanadas with their fillings of meat, chicken, chorizo, ham and even spinach are desired in several territories; Bolivian salteña, for example, with its spicy flavor and various meat and chicken fillings, offers an exotic alternative that is worth trying; Chile has also managed to adapt it to its gastronomic culture and the variety of pine has crossed national borders, gaining acceptance in other latitudes; The Colombian ones, which compete in their flavor with the Venezuelan ones, are the most recognized on the continent, their wide variety and the versatility of their ingredients, make them an attractive entrepreneurial business.
More than 10 years of experience traveling through the gastronomic universe of empanadas and similar products under the Maquiempanadas brand, allow us to speak with propriety about the commercial possibilities of a business focused on the manufacturing and marketing of this product.
Regardless of the identity you want to project, or the place where you want to install your brand, or the marketing and positioning strategy you want for it, at Maquiempanadas you will find everything from supplies and machinery to training and advice.
Our work has been highlighted in specialized economic media and our voice is a reliable source of updated information about the empanada.
We understand the market, we work with technology that allows profitability, sustainability and scalability when setting up an empanada business.
No matter what trends you want to explore, at Maquiempanadas you will find a leading brand willing to accompany you when setting up an empanada business. Visit our website: Maquiempanadas; Contact us, we are here to listen to you, advise you and accompany you.