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Advantages and disadvantages of franchises

What is a franchise?

“It is a successful business model that is ready to be replicated, or in other words, to be cloned”

Advantages of franchises

  • Generator of employment and productive chains.
  • Develop and promote entrepreneurship.
  • Reduces the risk in creating a business.
  • Allows work independence.
  • It requires permanent technological innovation.
  • Facilitates the transmission of Know-How knowledge.
  • Demand respect for intellectual property.
  • Promotes quality and customer service.
  • Facilitates market positioning.
  • Payment of entry fees and royalties (Percentage of sales).
  • He does not own the brand.
  • The main decisions are made by the franchisor, limiting its ability to innovate and act independently.
  • Supervision and surveillance by the franchisor.
  • Its success is linked to the success or performance of the franchisor and other franchisees.

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